WOW Sale! July 10-26

What's new at Trek Omaha

Just in time to catch Tour Fever, we have a new Madone or two. The beauty above is a Madone 5.2 with a full Shimano Ultegra SL gruppo. Size 54, and $4,069.99.

We also have a Madone 5.2 in size 58, but it's red and built with a SRAM Rival gruppo. Same price -- $4,069.99. If you like the looks of these two but need a different size, check out Trek's Project One program. Fully customizable, fully awesome.

***Canceled*** Beginners ride: 9 a.m. Saturday

Hey folks sorry for the late notice but the Saturday ride is postponed until further notice. Ride leader Bryan fell on Thursday and is on the road to recovering. We'll update you when the ride starts up again. Thanks, MGMT

We're all set for Saturday at 9 a.m. (sharp!)

Designed for newcomers to cycling, we'll ride for about an hour, beginning and ending at the Trek Store. We've had a lot of questions on shifting lately, so we'll try to find a hill and working on proper shifting techniques to get you to the top of the hill without throwing your chain -- or your knees.

Remember, you'll need:
- At least one bottle of water/sports drink. It's going to be hot out there.
- A helmet. It's non-negotiable.

If you don't have either of these two items, you'll be asked to stay behind. The pace will be relaxed, and nobody will be left behind.

See you Saturday!

New stuff Tuesday

The FedEx guy dropped off some new helmets today -- Giro Ionos in black and white. Light and supremely ventilated, it's the helmet Lance and the boys (and a couple of our employees) wear. $225 -- pricey, yes, but nearly perfect.

The summer Trek Demo Tour is coming to Lake Manawa in Council Bluffs, Iowa, on Sunday, June 21, from 11 a.m. to 4 p.m. Both road and mountain models will be available. Click here for more details. Stop by the Trek/Highgear tent and say hi!

Also:

-- The 2010 Trek bikes are coming soon. Ask our sale associates for a sneak peak if you're in the market for a new ride.

-- Check out our Twitter feed here. Every so often, we post special deals on cool stuff. When things are posted there, they go fast. Check it out today!

-- The beginners ride is back on Saturday at 9 a.m. Designed for newcomers to cycling, the ride is a relaxed, no-drop affair that will stay on paved trails and streets. Bring a helmet and at least one water bottle. Without either, you'll be asked to stay in the parking lot. We leave at 9 -- sharp!

New stuff at the Trek Store

Haven't been into the store for a while? Come check out the new goods:

-- Keen Commuter Sandals for men or women. Compatible with SPD cleats, they're perfect for RAGBRAI, Taco Ride or almost anything else you have in mind. $115

-- Dumonde BioGreen lube. Plant-based and 100 percent biodegradable, BioGreen can handle your regular chain lubrication duties. $11.99 per bottle

-- Twitter. The Trek Store of Omaha is on Twitter. Check out our feed here for shop news, sales and inside info.

-- Beginners ride information: There will be no beginners ride this week. We'll be back on June 20 and 27, though.